The world of entrepreneurship · What’s it like to be an entrepreneur. Real world examples by real entrepreneurs. Common startup mistakes. Hear and learn from entrepreneurs.
What I need to do to become a better entrepreneur. Identify your best five (interests, skills, or previous work experiences). Summarize your strengths and weaknesses in relation to your startup.
Ready to Get to Start? Pitch your idea to us. Face the experts.
Do you have a winning idea? What is your solution? Value proposition. What’s so unique about your idea? Creating your Startup Business Case
Is there a market? Do you know your market? Market Size and Share opportunity analysis. Research the competition.
Product Market Fit. Multiple Customer Segments. Distribution channels.
Market Types Introduction: Existing, Re-segmented, New, Clone.
Consequences of Not Understanding a Market. Is there a real demand for your product? Validating.
Product Development. Your minimum viable product? Quick test of your ‘product’. Test assumptions. Creating a development roadmap.
Revenue models. Revenue Streams and Pricing. Direct and Ancillary Models. Market Types and Pricing.
Strategy & Branding. Situational Analysis – understanding the market, competitors and the opportunities. Creating a strategy that addresses your best opportunities. Create a competitive edge and weave that into your PR story. Differentiate yourself from others.
Marketing. Identify marketing channels. Advertising and branding your product with little or no budget. Building your first marketing plan.
Business plan. Putting everything together. Product/Service Description, Market analysis, Management and Team.
Operating Plan. Implementation timetable. Setting Milestones. Measuring Progress.
Funding. Financial projections. Calculating your launch funding runway. Your Investor Deck. Speaking the investor’s language.
The best pitch deck
What goes into a pitch deck
Common mistakes
Pitching like a Pro
Common investor questions
WatchTower and Friends
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